With the help of iBeacons, the PRO Tracker app would allow the retailer to immediately recognize the loyalty program member as he/she enters the store. Customers would be able to request help from the store associate within the app, receive personalized offers and promotions based on their profile preferences, as well as discover product-specific content that would assist with making a purchase decision. The app also featured a specific module that would serve the store sales associates, who would be able to immediately identify and track customers around the store, receive alerts for help, locate inventory, and be advised when they need to prepare an order that a customer bought online to pick up in-store.
Concept developed for client.
My Role: Art Direction and Design.