Chrysler 300 Model Year Launch – SapientNitro (now Publicis.Sapient)
Role: Co-Art Director, Designer, Photo Retoucher
At SapientNitro, we were tasked with boosting consumer awareness for the launch of the new Chrysler 300.
Building on European TV spots, we created “300 Reasons to Love the New Chrysler 300”—a multi-screen, omni-channel digital experience designed to deliver seamless engagement across auto show kiosks, dealership touchscreens, and desktop/tablet devices.
By leveraging an extensive library of vehicle photography, including rare historical images and a bespoke photoshoot for the campaign, we crafted an immersive, visually rich experience that significantly heightened consumer awareness and excitement around the new Chrysler 300.
