While at Viva Naturals I led a team of contract designers, product renderers and photographers. I developed Viva Naturals’ brand consistency across all channels, including online advertising, website, product packaging and social.
Contributed to successful launch of over 10 new products with refreshed packaging design, created brand style guide, developed creative brand strategy and a concept for a new website.

My Role: Lead Creative Direction and Design

We were tasked to help Hyundai Canada change the way people buy and own cars through a re-imagining of their digital ecosystem and how they go to market online.
By combining scalable technology, data intelligence and design, we created a responsive, adaptive and contextual online experience that reaches across all devices.

My Role: Lead Art and Creative Direction and Design

Canada's second largest specialty coffee retailer and franchise was in need of refreshing their online presence. The website was to be bilingual (English and French), accessible through different devices and offer an intuitive user experience. We designed a fully responsive, clean and elegant solution with beautiful lifestyle and product photography.

We also supported Second Cup in some of the initiatives pertaining to their new signature store space redesign which eventually became the direction for the new locations moving forward.

Recognition: W3 Awards - Silver (Food and Beverage category)

My Role: Concept, Lead Art Direction and Design, Product Photo Shoot Art Direction

My client needed branding for his boutique, long-term occupancy hotel in Cabbagetown Toronto. After exploring multiple options we settled on a modern and elegant logo that resembled the hotel's building with a Toronto skyline in the background.

My Role: Creative Direction, Brand Strategy, Identity Design

Aldo shoes wanted to reward their loyal customers with special perks within the Aldo app. The client was looking to develop a logo for the new loyalty program as well as the look-and-feel for the seasonal app teaser screens and notifications that would only be visible to the program members.

My Role: Creative Direction, Brand Strategy, Identity Design

Concept developed for ALDO shoes

WristShot is a fantasy sports Apple Watch app. Using Yahoo Sports connection, it provides a complete league data pull. Thanks to real-life server refreshes, it sends notifications and live updates of your fantasy league straight to your wrist. We created this app to grow the presence of fantasy sports, from football to hockey and to be the first to conquer the next technological frontier – wearables. It is the first of its kind. It brings a new user experience. It changes how we view data.

Developed for Olson Innovation Challenge.

My Role: Branding, Art Direction and Design.

My client's brand has been a family-run business for years and needed a new look. The main goal was to refresh the outdated logo, product packaging and make it stand out within the frozen seafood section of the retail stores. The final product was a reflection of Anchor's Bay's heritage with a modern touch.

My Role: Creative Direction, Brand Strategy, Identity Design

Ontario Lottery and Gaming Corporation's mobile website was due for a refresh. We used clean, modern design approach and implemented Ontario's website accessibility rules and best practices. The final product is easy to use, intuitive and practical for users that are always on-the-go.

My Role: Concept Development, Art Direction and Design.

Delta Hotels & Resorts went through a grand transformation in the past few years. One of the most significant milestones was the opening of a new property in the hip SoCo (South Core) neighborhood in Toronto. As part of the marketing campaign for the new hotel, we created a You Tube masthead featuring the latest TV ads and vignettes. The user was able to interact with the masthead and explore the new and exciting features of the re-designed properties.

My Role: Art Direction and Design

With the help of iBeacons, the PRO Tracker app would allow the retailer to immediately recognize the loyalty program member as he/she enters the store. Customers would be able to request help from the store associate within the app, receive personalized offers and promotions based on their profile preferences, as well as discover product-specific content that would assist with making a purchase decision. The app also featured a specific module that would serve the store sales associates, who would be able to immediately identify and track customers around the store, receive alerts for help, locate inventory, and be advised when they need to prepare an order that a customer bought online to pick up in-store.

Concept developed for client.

My Role: Art Direction and Design.

Brand inconsistencies among car dealer websites are common pain points. This dashboard-based experience would allow both KIA corporate and dealers to keep track of brand guidelines adherence by measuring success rates, live reporting, providing downloadable tools and resources and live support from the QA team.

KIA pitch.

My Role: Concept Development, Art Direction and Design.

Beer Beacon App was created with iBeacons technology in mind. It allows the user to find, track, explore, rate and share craft beers in the area. It finds closest breweries, bars and pubs and allows for a full tap exploration using indoor mapping system through iBeacons. All beer information becomes available at user's fingertips. The user can also see his location inside the venue, rate, buy and share his favourite beers through social media.

The App has won the Olson agency Innovation Challenge.

My Role: Art and Creative Direction & Design

Mad Men is one of my favourite TV series. Before the last season hit the TV screens, I decided to have some fun with opening credits.

Personal project. Music by David Carbonara

My Role: Concept, character design, illustration and motion design

This iPad experience was part of a larger online campaign for the 2014 Jeep Grand Cherokee launch. Accompanied by multiple interactive desktop executions, home page takeovers and mobile expandable banners this campaign proved to be extremely successful, increasing the click-through rate by 35% compared to previous years.

My Role: Concept, Art Direction & Design

Harley Davidson Model Year 2013 global redesign for domestic and international markets.

My Role: Design

A microsite Campaign for Chrysler international promoting the new 300 model. The site highlighted 300 unique features of the vehicle.

My Role: Co-Art Direction, Design, Photo Retouching

Dodge Website redesign for the international markets. The main challenge was to create multiple templates taking into consideration different language translations. Model specs page accordion format proved to be an optimal solution and was later used across Jeep and Chrysler international page redesigns.

My Role: Co-Art Direction & Design

A large format 3-piece ad for Guess watches featured on Toronto Dundas Square over Christmas season.

My Role: Design & Photo Retouching

Timex Watches printed fashion catalogue. Distributed among major Canadian retail stores for customer reference. Assorted spreads.

My Role: Art Direction & Design

A technical illustration for Philips Arcitec shaver. Created entirely in Illustrator.

My Role: Illustration