Limelight Platform is worlds first SaaS Experiential Marketing Cloud that helps brands prove & improve ROI from sponsorship activations, product demos, launches, branch events, sampling programs, community events, taste tests, test drives and VIP experiences.
I was responsible for developing and creative directing the entire rebrand from logo redesign, through website redesign to overseeing the Design and User Experience of the digital experiential platform.
Accomplishments:
- After many iterations we successfully launched a brand new, redesigned website with a completely revised experience and visuals www.limelightplatform.com
- We established new Limelight brand guidelines along with a unique set of illustrations
- The experiential platform got a brand new look and feel and and a much improved user experience
My Role: Creative Lead