While at Merrithew I elevated Merrithew’s brand across all channels, including online and print advertising, website, product packaging and social.
Accomplishments:
- Successfully launched an online video streaming platform - Merrithew Connect www.merrithewconnect.com
- Successfully launched multiple new products and 4 fitness & wellness themed omni channel campaigns
- Introduced an effective modular design system for monthly promos whereby consumer engagement increased by 20%
- Performed multiple improvements and updates to Merrithew’s website, including a design system for main Reformer pages and a simplified mega menu navigation www.merrithew.com
- Created engaging Instagram (and other social media) content whereby the follower base increased from 17K to over 80K in just 1 year
- Completed 3 comprehensive lifestyle and product photo and video shoots involving a full production and talent team of 10-20 people
Here you will find some examples of the above mentioned work.
My Role: Lead Creative Director