Delta Hotels – Elevating the Four-Star Experience into the Digital Realm
Role: Art Director and Designer
As Delta Hotels aimed to deliver a true four-star experience across their newer properties, the next step was to elevate that standard digitally. Building on a comprehensive brand repositioning and refreshed marketing collateral, the mission was to create a seamless digital ecosystem that unified all communication touchpoints, offering business and leisure travelers aged 30 to 45 a faster, easier, and more personalized hotel experience.
The journey began with a full website redesign, resulting in a fully responsive, intuitive platform that simplified the booking process. To complement this, Delta launched a mobile app empowering guests to customize their stay—from managing reservations and requesting housekeeping to arranging transportation—both before arrival and during their visit.
Supporting the launch of the flagship Delta Toronto® in late 2014, an immersive YouTube experience invited users to explore the hotel virtually. A multi-channel social contest across Facebook, Twitter, and Instagram introduced both the hotel and its vibrant SoCo neighborhood. Additionally, a new TV and digital spot featuring breathtaking drone footage captured the property and its surroundings from unique aerial perspectives.
This integrated digital strategy delivered significant results:
E-commerce revenue increased by 6%
Overall revenue grew by nearly 10%
Conversion rates improved by 25%
Guest satisfaction scores soared by an impressive 60%, far surpassing client goals
These outcomes solidified Delta’s position as a leader in the four-star full-service hospitality market.
Recognizing this success, Marriott International acquired Delta in early 2015, aiming to establish it as their premium four-star brand worldwide.
The project was also shortlisted for Strategy Magazine’s 2015 Digital Agency of the Year.