Hyundai Canada x SapientRazorfish – Digital Ecosystem Redesign
Role: Senior Art Director
At SapientRazorfish, I led the creative direction for Hyundai Canada’s digital transformation, reimagining how customers discover, buy, and engage with the brand online.
Key Achievement:
Partnered with cross-functional teams to deliver a fully responsive, personalized, and user-centric digital experience—powered by scalable technology and data-driven design—culminating in the launch of the new hyundaicanada.com.