Limelight Platform – Full Rebrand & Digital Experience Overhaul
Role: Creative Lead
Limelight Platform is the world’s first SaaS Experiential Marketing Cloud, enabling brands to prove and improve ROI from activations such as sponsorships, product demos, launches, test drives, sampling programs, and VIP experiences.
As Creative Lead, I directed the complete brand transformation—spanning logo redesign, website overhaul, and the user experience of the digital platform.
Key Achievements:
Website Redesign: Led the launch of a fully redesigned limelightplatform.com, featuring a refined visual language and an improved user experience
Brand Identity: Developed comprehensive brand guidelines and introduced a distinct illustration style to bring the brand’s personality to life
Platform UI/UX: Overhauled the look, feel, and usability of Limelight’s experiential platform to better serve client needs and elevate the digital experience