While at Olson digital agency (now ICF NEXT) Canada's second largest specialty coffee retailer and franchise was in need of refreshing their online presence. The website was to be bilingual (English and French), accessible through different devices and offer an intuitive user experience.
Accomplishments:
- Designed a fully responsive, immersive digital destination with refreshed branding, a modern look and enhanced functionality, perfect for those on-the-go. It was a new elegant solution with beautiful lifestyle and product photography.
- 57% increase in unique visitors
- 11% increase in page views
- Bounce rate dropped by 15%
- Full design and development of PERKS – a new loyalty program that rewards frequent and dedicated customers with attractive and appealing incentives
- We also supported Second Cup with their new signature store space redesign which eventually became the direction for the new locations moving forward
Recognition: 2014 W3 Awards - Silver (Food and Beverage category)
2014 Awwwards Honorable Mention
Shortlisted as an FWA “Site of the day”
My Role: Senior Art Director and Lead Designer