Lead Creative & Design Director – Viva Naturals
At Viva Naturals, I led a comprehensive brand refresh—defining and implementing a modern, cohesive visual identity across all consumer touchpoints to strengthen brand perception and boost engagement.
Key Achievements:
E-commerce Redesign: Directed the full redesign of vivanaturals.com, delivering a clean, intuitive shopping experience with improved UX, modern design, and integrated social proof—all aligned with industry best practices
Product Launches & Packaging: Launched 20+ new products with a unified packaging system and design aesthetic; created a brand style guide and developed a strategic creative direction for future product lines
Creative Production Oversight: Provided end-to-end creative direction for all product renderings and photoshoots, ensuring brand consistency across digital, retail, and marketing channels