While at Merrithew I elevated Merrithew’s brand across all channels, including online and print advertising, website, product packaging and social.
Accomplishments:
- Successfully launched an online video streaming platform - Merrithew Connect www.merrithewconnect.com
- Successfully launched multiple new products and 4 fitness & wellness themed omni channel campaigns
- Introduced an effective modular design system for monthly promos whereby consumer engagement increased by 20%
- Performed multiple improvements and updates to Merrithew’s website, including a design system for main Reformer pages and a simplified mega menu navigation www.merrithew.com
- Created engaging Instagram (and other social media) content whereby the follower base increased from 17K to over 80K in just 1 year
- Completed 3 comprehensive lifestyle and product photo and video shoots involving a full production and talent team of 10-20 people
Here you will find some examples of the above mentioned work.
My Role: Lead Creative Director
I have an ongoing relationship as an Executive Creative Director with Unik Models.
Accomplishments:
- Creative directed Unik Models’ web experience www.unikmodels.ca
- Created agency’s sizzle reel
- Creative directed all marketing materials, provided creative direction and styling of all photoshoots
My Role: Executive Creative Director
Photographers: Dmitri Bugaenko, Dwayne Evans
Fashion Designers: TOMÉ COUTURE
While at Viva Naturals I developed brand consistency and introduced a new, fresh look and feel across all channels.
Accomplishments:
- Launched a fully redesigned e-commerce website using latest best practices, clean and modern design, simplified user experience and social proof www.vivanaturals.com
- Successfully launched over 20 new products with refreshed packaging design, created brand style guide and developed creative brand strategy
- Creative directed product renderings and photoshoots
My Role: Lead Creative and Design Director
Volvo came to Limelight Platform* looking for an immersive and engaging experience for the upcoming Toronto Auto Show.
Accomplishments:
- Using the capabilities of our Experiential Marketing Cloud Platform we delivered a well though out kiosk experience that proved to be the focal point of the Volvo show booth.
*Limelight Platform is worlds first SaaS Experiential Marketing Cloud that helps brands prove & improve ROI from sponsorship activations, product demos, launches, branch events, sampling programs, community events, taste tests, test drives and VIP experiences.
Limelight Platform is worlds first SaaS Experiential Marketing Cloud that helps brands prove & improve ROI from sponsorship activations, product demos, launches, branch events, sampling programs, community events, taste tests, test drives and VIP experiences.
I was responsible for developing and creative directing the entire rebrand from logo redesign, through website redesign to overseeing the Design and User Experience of the digital experiential platform.
Accomplishments:
- After many iterations we successfully launched a brand new, redesigned website with a completely revised experience and visuals www.limelightplatform.com
- We established new Limelight brand guidelines along with a unique set of illustrations
- The experiential platform got a brand new look and feel and and a much improved user experience
My Role: Creative Lead
While at Sapient Razorfish digital agency, I was tasked to help Hyundai Canada change the way people buy and own cars through a re-imagining of their digital ecosystem and how they go to market online.
Accomplishments:
- Through combining scalable technology, data intelligence and design, we created a responsive, adaptive and contextual online experience
My Role: Lead Senior Art Director
While at Olson digital agency (now ICF NEXT) Canada's second largest specialty coffee retailer and franchise was in need of refreshing their online presence. The website was to be bilingual (English and French), accessible through different devices and offer an intuitive user experience.
Accomplishments:
- Designed a fully responsive, immersive digital destination with refreshed branding, a modern look and enhanced functionality, perfect for those on-the-go. It was a new elegant solution with beautiful lifestyle and product photography.
- 57% increase in unique visitors
- 11% increase in page views
- Bounce rate dropped by 15%
- Full design and development of PERKS – a new loyalty program that rewards frequent and dedicated customers with attractive and appealing incentives
- We also supported Second Cup with their new signature store space redesign which eventually became the direction for the new locations moving forward
Recognition: 2014 W3 Awards - Silver (Food and Beverage category)
2014 Awwwards Honorable Mention
Shortlisted as an FWA “Site of the day”
My Role: Senior Art Director and Lead Designer
While at Olson digital agency (now ICF NEXT) Boston Pizza tasked us with creating a native Apple and Android app that would allow customers to order, locate restaurants, collect loyalty points and get personalized offers.
Accomplishments:
- Designed a user friendly, clean solution with intuitive UX and UI design and structure
Recognition: 2016 Shopper Innovation Awards - Silver (CRM & Loyalty)
My Role: Senior Art Director and Lead Designer
While at SapientNitro (now Publicis.Sapient) the team was tasked with designing and implementing Model Year 2012.
Accomplishments:
- When Model Year 2013 came along, we helped H-D.com move from an uninspired legacy site, to a powerful platform ready to inspire with H-D’s epic photographic assets.
My Role: Senior Designer
My client needed branding for his boutique, long-term occupancy hotel in Cabbagetown Toronto. After exploring multiple options we settled on a modern and elegant logo that resembled the hotel's building with a Toronto skyline in the background.
My Role: Creative Director, Brand Strategist, Identity Designer
WristShot is a fantasy sports Apple Watch app. Using Yahoo Sports connection, it provides a complete league data pull. Thanks to real-life server refreshes, it sends notifications and live updates of your fantasy league straight to your wrist. We created this app to grow the presence of fantasy sports, from football to hockey and to be the first to conquer the next technological frontier – wearables. It is the first of its kind. It brings a new user experience. It changes how we view data.
Developed for Olson Innovation Challenge.
My Role: Branding, Art Director and Designer.
My client's brand has been a family-run business for years and needed a new look. The main goal was to refresh the outdated logo, product packaging and make it stand out within the frozen seafood section of the retail stores. The final product was a reflection of Anchor's Bay's heritage with a modern touch.
My Role: Creative Director, Brand Strategist, Identity Designer
While at Sapient Nitro (now Publicis.Sapient) agency we were tasked with a challenge to increase consumer awareness for Chrysler's upcoming model year release of the new Chrysler 300.
Using the European TV spots as a spring board, "300 Reasons to Love the New Chrysler 300" is a multi-screen, omni-channel digital experience that functions seamlessly on kiosks at auto-shows, touchscreens at dealerships, and as a portable desktop/tablet experience.
Utilizing an extensive library of photographic assets for the 300 vehicle, including many historical photographs, along with an exclusive shoot specifically for this project lead to an immersive and engaging customer experience and an overwhelming awareness for the new Chrysler 300 vehicle.
My Role: Co-Art Director, Designer, Photo Retoucher
Delta Hotels & Resorts went through a grand transformation in the past few years. One of the most significant milestones was the opening of a new property in the hip SoCo (South Core) neighborhood in Toronto. As part of the marketing campaign for the new hotel, we created a You Tube masthead featuring the latest TV ads and vignettes. The user was able to interact with the masthead and explore the new and exciting features of the re-designed properties.
My Role: Art Director and Designer
While at Sapient Nitro (now Publicis.Sapient) we tackled an enormous task of Dodge Website redesign for the international markets.
The main challenge was to create a design system that takes into consideration different geographies and language translations.
We have successfully launched a beautiful experience with a well thought out structure that was flexible enough to accomodate all client asks and needs.
My Role: Co-Art Director & Lead Designer
Mad Men is one of my favourite TV series. Before the last season hit the TV screens, I decided to have some fun with opening credits.
Personal fun project. Music by David Carbonara